From a Spark to a Symphony
How We Built Something Worth Believing In
Green Fulfilment started in Glasgow in 2016 with a 20,000 sq. ft warehouse, a clear-eyed view of where eCommerce was heading, and a conviction that fulfilment could be done with less waste and more accountability. Since then, we’ve grown to over 125,000 sq. ft of UK warehouse space, opened an EU fulfilment centre in Venlo, Netherlands, and built a team whose staff retention rate sits above 90% over the past three years.
Real Success Stories with Green Fulfilment
We haven’t grown by being the biggest option on the market. We’ve grown by being the most consistent.
Our mission is to be the fulfilment partner that growing eCommerce brands never have to think about replacing, because the service, the support, and the values are consistently right.
Clients
Trusted by 100+ eCommerce brands across fashion, health and beauty, wellness, homeware, and pet accessories
Certifications
Certified B Corporation, meeting rigorous standards for social and environmental performance across all operations
Co-founder & Managing Director
Rukhsar Ahmed
Rukhsar spent his early career in corporate and entrepreneurial roles before acquiring a mail fulfilment business and recognising that eCommerce would outpace traditional mail fulfilment. He holds an MBA from Strathclyde Business School and brings 16 years of industry experience to the business. As MD, he leads strategy and commercial direction at an eight-figure business with over 100 employees across multiple UK and EU sites.
“I love doing what I do. I enjoy problem-solving. If you love your work, you don’t need to find work-life balance; work and life blend together in harmony.”
Co-founder & Operations Director
Cain Fleming
Cain came to logistics from a background in digital marketing and eCommerce, having built businesses in SEO and performance marketing before co-founding Green Fulfilment in 2016. That experience gave him a practical understanding of what eCommerce brands need from a fulfilment partner: speed, accuracy, visibility, and a team invested in their success. He led the development of the Go Green platform and was named Young Business Person of the Year at the 2024 Glasgow Business Awards.
“We believe in building genuine partnerships with our customers. Together, we can leverage technology and processes to achieve your goals and deliver the best possible service.”
Award Winning Company
Beyond Awards: Building Success with Our Customers
Awards and external recognition are useful confirmation. They’re not why we turn up. Our true measure of success is whether the brands we work with are growing, whether their customers are receiving the right order on time, and whether the people on our team want to come back tomorrow.
We’ve been profiled in The Times as a rising star among UK SMEs. We’ve been nominated for EY Entrepreneur of the Year. We’ve earned our B Corp certification and been recognised in Scottish fast-growth rankings. We’re proud of all of it. But the metric we track most carefully is the 95% customer satisfaction score our clients give us, month after month.
Building Relationships for Success
At Green Fulfilment, we think the word “partnership” gets used loosely in this industry. For us, it has a specific meaning: your account manager knows your brand, your SKUs, and your seasonal pressures. They’re reachable when things get complicated. They proactively flag issues before those issues reach your customers. And when the conversation turns to growth, they’re thinking about your next stage, not just your next invoice.
Technology supports all of this. Our Go Green platform gives you real-time inventory visibility, multi-channel order management, and reporting that feeds directly into your operations. But the platform is there to make the relationship work better, not to replace it.
Our commitment to sustainability runs through the same logic. We didn’t add green credentials to our service offer later. We built the business around them. Paperless dispatch. Recyclable packaging. Energy-efficient warehousing. B Corp certified since 2024. Striving towards Net Zero Carbon.
Meet some of the team
Green Fulfilment is built on people who stay. Our staff retention rate of over 90% over three years means the team handling your orders today is largely the same team that handled them last year. That consistency shows up in accuracy rates, client relationships, and the kind of institutional knowledge that only comes with time.
Meet the people behind Green Fulfilment’s operations, account management, and warehouse floors on our dedicated team page.
Green Fulfilment by the Numbers
✓ 99.9% order accuracy rate
✓ 98% of orders dispatched same day
✓ 95% customer satisfaction score
✓ 90%+ staff retention over three years
✓ 100+ eCommerce brands currently served
✓ 6 fulfilment centres across UK and EU
Our Core Values
Sustainable by Design
Transparency by Default
We deliver 99.9% order accuracy, and when things do not go to plan, we are the first to tell you. Honest, timely communication is a non-negotiable part of how we work with all our clients. Our clients have a dedicated account manager and know exactly who to call, without chasing or waiting.
Improving Continuously
Invested in People
We deliver 99.9% order accuracy, and when things do not go to plan, we are the first to tell you. Honest, timely communication is a non-negotiable part of how we work. All of our clients have a dedicated account manager and always know exactly who to call, without ever chasing for answers or waiting on hold.
Why Choose Us
B Corp Certified
Green Fulfilment is one of the UK’s only B Corp-certified 3PLs. That certification means our environmental and social commitments are independently verified, not self-declared.
Dedicated Account Management
Every client has a named account manager who knows their brand, their SKUs, and their busiest periods. Our staff retention rate of over 90% over three years means that the person is likely to still be there next peak season.
Real-Time Visibility via the Go Green Platform
Our in-house platform connects to 30+ sales channels and gives you a single view of inventory, orders, and returns across D2C and B2B. No chasing reports. No end-of-day surprises.
UK and EU Fulfilment, Ready Now
With fulfilment centres across Glasgow, Swindon, and Venlo, Netherlands, we can hold your stock in-region and deliver to UK and EU customers without cross-border delays. US fulfilment is available via established partnerships.
From Glasgow to Europe: Our Growth Story
- 2016
Launched in Glasgow as one of Scotland's first dedicated eCommerce 3PL fulfilment centres. First facility: 20,000 sq. ft.
- 2017
Removed plastic mailing bags from outbound operations and raised recycling rates to 98%.
- 2018
Rebranded to Green Fulfilment, formalising our commitment to sustainable fulfilment. Replaced remaining plastic packaging products with paper alternatives. Achieved 50% revenue growth.
- 2019
Introduced wireless, handheld device-based operations, removing paper from warehouse processes. The second Glasgow fulfilment centre opened.
- 2020
Third facility opened. Total UK warehouse footprint exceeded 100,000 sq. ft.
- 2022
Go Green platform launched. Clients now manage all orders, inventory, and reporting through a single portal. Nominated for EY Entrepreneur of the Year.
- 2024
Acquired Omni Channel Fulfilment Ltd, a fellow UK B Corp 3PL, strengthening UK warehouse capacity and operational capability.
- 2025
EU fulfilment centre opened in Venlo, Netherlands. UK and US brands can now hold stock within the EU single market, with faster delivery times to European customers and no cross-border friction.
Contact Us
Let's Talk About Your Fulfilment
If you’re shipping 500 or more orders a month and want a fulfilment partner that’s accountable, sustainable, and genuinely invested in your growth, we’d like to hear from you. No hard sell. Just a practical conversation about what better fulfilment could look like for your brand.