Logistics are the backbone of your eCommerce business, and it’s vital to stay on top of all the big retail dates in 2022 so that you can prepare for any changes and ensure that your logistics operations can handle the influx of customers.
1st September – Back to school shopping
As the new school year fast approaches, retailers around the world begin preparing for the influx of customers looking to stock up on all the essentials for a successful start to term.
Depending on where you are in the UK, the “back-to-School” rush can start early August, whether it’s for uniforms, shoes, stationery, and the latest gadgets, all will be in high demand ahead of the academic year.
31st October – Halloween
With forecasters putting the 2021 Halloween spending at the £500 million mark, this festival of the dead just keeps getting bigger and it’s too good an opportunity to miss.
If you don’t sell Halloween products like decorations or fancy-dress outfits, you could still run a Halloween promotion with discounts to mark the 31st October.
As one of the biggest retail dates in 2022, Halloween is a hugely popular time which sees millions of people across the UK and beyond making big spends on costumes, decorations, and other fun essentials.
1st November – Movember
Movember is a hugely popular event in the UK and across the world, as men grow out their facial hair for the month of November in support of men’s health issues such as prostate cancer.
It’s also a popular fundraising vehicle and it’s growing in terms of retail dates in 2022, logistics and supply chain management are essential when it comes to ensuring that your stock is in good shape.
5th November – Bonfire Night
November 5th is Bonfire Night, or Guy Fawkes Night, in the UK – a time when people across the country celebrate by lighting bonfires and setting off fireworks. If you sell products that could be used for keeping warm like hats, scarves, and gloves this is a good time to do a promotion.
And for Bonfire Night celebrations such as sparklers or toffee apples, make sure you have enough stock ready, or your eCommerce fulfilment could be a damp squib.
25th November – Black Friday
Black Friday is one of the biggest retail dates in 2022, and sustainable logistics and supply chain management are essential for ensuring that your store, warehouse, and other logistics operations can handle the influx of customers on this highly anticipated shopping day.
28th November – Cyber Monday
As one of the biggest retail dates in 2022, logistics and supply chain management are essential for ensuring that your store, warehouse, and other logistics operations can handle the influx of customers on this highly anticipated shopping day.
1st December – Small Business Saturday
Created to support small businesses and encourage local shopping, Small Business Saturday is the UK’s answer to Black Friday and Cyber Monday – with a little bit of festive cheer thrown in. Logistics are the key to making sure that your store can handle the influx of customers looking for deals on this day which is growing in popularity.
23rd December – Last day for one-day delivery before Santa
Another vital date for last-minute panic buyers who’ve suddenly remembered they forgot to buy Granny a gift or they want to stock up on foodies essentials for a lazy Boxing Day.
Promote your fast delivery by adding banners to your site to remind your customers they can make it in time for Christmas if they buy now.
With so many big retail dates in 2022, logistics and supply chain management are essential for ensuring that your store, warehouse, and other logistics operations can handle the influx of customers on these highly anticipated shopping days.
Planning is the key to success on these days, so make sure you have a solid plan in place and enough staff to cover the increased demand.
