With women’s football gaining traction it’s growing in popularity and this year the Women’s Euros games are being held right across the Continent – culminating, at Wembley Stadium in London, where the final is being held on 31st July.

It was originally supposed to take place last year but was moved by 12 months because of the Covid pandemic.

Retailers, both on the high street and online, will be looking to cash in on the feel-good factor as England’s Lionesses and battle it out to be crowned champions.

Euro 2022 is being held at 10 different stadiums in England from 6-31 July and England will kick off this year’s tournament against Austria at Old Trafford.

The top ranked team in the competition are Sweden, who sit as the second highest ranked country in the world. In the past two years, Sweden have only lost once, on penalties to Canada in the Olympic final.

The Netherlands are the reigning champions. However, their winning manager, Sarina Wiegman, now manages England.

Be prepared to capitalise on the expected surge in demand for sales of food, drink, barbecues, replica shirts and all the paraphernalia associated with an England campaign to rise, especially if England rocket to the final.

The success of the men’s team in the delayed Euro 2020 tournament saw replica England shirts hit over 1,000 sales per minute, even a fraction of this interest will generate a significant spike in merchandise sales. 

Get ahead of the competition by gearing up for a retail rush in the run-up to and during Euro 2022.

With logistics companies like us planning long term, it can be easy to overlook short-term opportunities like this one – but don’t miss out on your chance to score!

Visit our FAQs to kick things off.

Photo by Rhett Lewis on Unsplash