2 mins
eCommerce Fulfilment

The Cost-of-Living Crisis

Green Fulfilment, Co-founder

Updated on 13 Apr 2026

Grocery Items

Contents

2 mins

A recent article on Internetretailing.net had the headline: Sustainability out, value for money in as shopping habits shift again as cost-of-living rises.

Here at Green Fulfilment, like every other business, managing the hike in energy prices and as the cost of living continues to rise, affecting us all, consumers are shifting their shopping habits to prioritise value for money.

The article states:

Of the consumers who expect their cost of living to rise even further in the next 12 months, value for money and cost of products and services are now the top of their list of considerations when shopping – so much so that 60% more people would prioritise value for money than environmental impact.

Meanwhile, nearly a third (30%) say they will need to prioritise price over quality, and one in seven (15%) are concerned that they will shop less sustainably.

Shoppers are also calling on retailers to do more to promote sustainable behaviour, encourage more use of public transport and making second-hand clothes more attractive.

The data comes from a survey of 2,000 consumers in the UK, commissioned by New West End Company (NWEC) – which represents 600 retail, restaurant, hotel and property owners across Bond Street, Oxford Street, Regent Street and Mayfair – and finds that tightening purse strings will drastically change shopping habits. 

The British Retail Consortium revealed that growth in UK retail sales slowed last month, as fears over the rising cost of living led to the sharpest drop in consumer confidence since the 2008 financial crisis.

With the appetite for sustainable action remaining high but at the same time the price of goods rising, shoppers are becoming ever savvier and favouring cost-effective ways to support green habits.

The three most popular sustainable shopping behaviours are:

  • recycling clothing (41%)
  • buying second-hand items (33%)
  • walking or taking public transport to the shops rather than driving (32%)​

We work with several businesses selling second hand and sustainable items.

We are committed to reducing our environmental impact and we are constantly working to find new ways to save energy and reduce our carbon footprint.

We believe that sustainability is an incredibly important consideration for consumers, and with rising prices putting pressure on budgets, value for money will always be a top priority too, shopping needn’t cost the earth.

You can read the original article here.

https://internetretailing.net/themes/sustainability-out-value-for-money-in-as-shopping-habits-shift-again-as-cost-of-living-rises-24727
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