Eco & Sustainability

Packaging is the first physical thing a customer touches. Every other brand interaction before that point has been digital: a screen, a scroll, an ad. Then a box lands on a doorstep, and that is where perception solidifies. Yet for many eCommerce businesses, packaging decisions get made last, with leftover

The first quarter of 2026 offers UK and EU eCommerce brands a critical window to review, reset, and plan. After the intensity of peak season, Q1 is the time to assess what worked, fix what didn’t, and set goals that balance growth with environmental responsibility. This guide covers practical steps

Expanding into Europe has become more complicated for UK eCommerce brands since Brexit. Customs paperwork, longer delivery times, and rising shipping costs have made cross-border selling harder than it used to be. But there’s another factor many brands now weigh up alongside speed and price: sustainability. For purpose-led businesses, the

The first week of January is here, and so are the returns. On 2 January 2025, UK retailers received £1.51 billion worth of returned items, according to ParcelHero. That’s a 6.8% increase compared to the same day in 2024, with Royal Mail reporting returns up 52% on a typical December

Most conversations about eCommerce sustainability start and end with the same topics: recyclable mailers, carbon offsets at checkout, and slower delivery options. These matter. But for scaling brands, they only scratch the surface. The bigger wins often sit in operations, fulfilment, and supply chain decisions that customers never see. These