Customers develop a negative view of brands which deliver wrong products or deliver them orders which are delayed. Research on consumer behaviour has shown a substantial percentage of customers don’t buy again from business that has shipped them an incorrect product. Also customers tend to voice their bad experience more often on social media than they do for a positive experience. It is imperative for businesses to ensure they have a very accuracy rates. We constantly hit 99.99% order accuracy at Green Fulfilment.
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